Marriott International Chairman and CEO Bill Marriott has an engaging and interesting blog. This is an example of how a CEO can use a public-facing blog to create better connections with staff, customers and prospective customers.
An interesting feature is that every post is available in text format or as a podcast.
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Today I helped a niece start her first blog for her new online business. Some synchronicity in that BlogHer Business ‘07 is on in NYC this week:Â I’m hoping to interview a friend or three who will have been at the event, for the Business Blogging Show.
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Further thoughts on the subject of blogging platforms, linked to the series on Business and Blogging. Links also to some interesting posts on the Otter Group site, about Sharepoint vs other ways of arranging the technology for a networked community.
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Over on Business and Blogging I’m posting a series on Blogging Platforms. That’s a bit formal and detailed. This is where I’m talking about the issues more discursively and perhaps more reflectively. A companion piece but not requiring anyone to read the other blog to understand.
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More from ad:tech Sydney Feb 7-8. This episode is a brief report on the panel session on the state of the (advertising) industry. Features among others Rick E. Bruner, owner of the Business Blog Consulting blogsite.
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Continuing the reports on ad:tech Sydney, this episode is on the panel session on search engine optimisation - seo.
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From ad:tech Sydney 2007, report from the panel session on Social Networking and Consumer Generated Content: bebo, Second Life, Habbos Hotels, alternative options for being a superstar in our own lunchtime.
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Second in the series on ad:tech Sydney. Reports on keynote by Shawn Gold, CMO at MySpace.com: where MySpace is headed, some of the challenges for digital marketing.
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